Card Designer Highlight: ILOOTPAPERIE – Paper Supply Weblog

The Card Designer Highlight is a collection that includes unbiased makers whose greeting playing cards you could find in Paper Supply shops.  Meet and be impressed by a brand new designer each month on our weblog!

Alice and Doris launched their enterprise in 2010 once they took day by day inspiration, a punny humorousness, and their Chinese language heritage to collaborate on designing cheeky greeting playing cards that share a little bit of magic each time you get them within the mail. 

How did you start your card-making profession?

Our foray into the stationery world funnily started with creating customized wedding ceremony invites for a few of our shut buddies. We discovered shortly that the a part of the method that delighted us most was designing the accompanying thanks playing cards we included with the invites as a part of our present to the couple. This epiphany formed the beginnings of ILOOTPAPERIE once we launched in December 2010 as a ardour venture with simply six designs on Etsy, which we each continued to work on throughout our free time outdoors of our day jobs.

On the finish of August 2013, after surviving a number of rounds of layoffs because of firm restructures Alice was lastly laid off from her job in Advertising and marketing and Design at a shoe design firm, and this set off an surprising course of occasions during which we finally determined she would apply her full-time effort to assist develop the corporate. Conserving the recommendation of our entrepreneurial buddies in thoughts — that few part-time initiatives can take off with out full-time consideration utilized to it — we launched into this ever-challenging but in addition ever-fulfilling journey with ILOOTPAPERIE. We’ve discovered ourselves to be part of a really particular business full of fantastically gifted kindred spirits that we have now the distinction of working amongst and calling our buddies. Doris continues to work at her Finance day job, along with ILOOTPAPERIE, so we frequently joked throughout our first 8 years, there was 1 and a 1/4 of us getting issues completed!

The place do you draw inspiration from? 

We’ve at all times mentioned in designing, we’re impressed by every part and something, and this nonetheless very a lot rings true for us. We completely take pleasure in wordplay and an excellent pun, and even higher two. And we prefer to suppose as a result of Alice was born on Labor Day and Doris was born close to the Thanksgiving vacation, we had been born to pun! Rising up as Chinese language People (ABCs!) and with the Mandarin language spoken within the household (our grandparents are from Taiwan and mainland China), we got here to the belief lately as Alice relied closely on listening to Cdramas to remain awake illustrating for lengthy stretches whereas finishing our sister’s e-book through the pandemic: there has at all times been wordplay throughout us. We’ve grown up with ingrained conventional Chinese language beliefs, for instance – that sure numbers, i.e. 8 “ba,” are thought of to be fortunate and the explanation behind this was that when spoken, the characters sound phonetically like a fortunate phrase or phrase, “fa” on this case which is the pronunciation of the character which means to generate wealth.

This homophonous play on phrases is totally on the root of our fondness for punning. And if we are able to handle to double pun in a design, then we obtain what we affectionately name Doris’ scrabble impact, the place she decimates her opponents with a well-placed quick phrase using each high-scoring tiles and placement to finish two phrases in a single transfer.

All that is very a lot mirrored in our designs as we at all times are tickled about with the ability to mix our love of wordplay with Alice’s illustrations of topic issues we have now a tender spot for: from our love of snail mail to meals (our much-beloved Love You From My Head To-Ma-Toes Mom’s Day card), to humorous animals (our Sluggish Clap Sloth Congrats), to popular culture (our Pretty Woman Puns assortment celebrating highly effective ladies), and to every part in between! Brightness, nostalgia, and reference to a splash of cheekiness are reoccurring core themes in our work. Creating our collections has develop into a cathartic course of and sometimes captures a spread of our personal feelings in response to every part that has been occurring in our rapid realities.



What does your day appear to be as a card designer?

Every day is completely different relying on the deadlines that we’re engaged on so there isn’t actually a typical work day—our days are usually full of pulling gadgets and packing them up for retail and wholesale orders, working with our native printers, distributors to submit new orders for brand new designs and restocking orders to maintain our stock stocked! Concepting for brand new playing cards, pins, and merchandise is an ongoing dialog between us that occurs all through all of this.

Alice brings our ideas to life visually and as a lot as we might love to only give attention to card making, and the inventive work of pushing an idea to manufacturing, the fact of proudly owning a small enterprise means you might be truly concurrently engaged on numerous obligations abruptly. Along with discovering time to suppose solely about illustrating the cardboard ideas, after which truly illustrating – there are different duties vying for her consideration associated to advertising and marketing/social media, sustaining our retail and wholesale on-line store platforms, customer support, and a lot extra!

Like many different small enterprise homeowners, we battle to seek out sufficient time within the day to get every part that we want to get completed accomplished as there’s an ever-growing listing of to-dos that have to be balanced with the enjoyable we prefer to squish in, the artwork we’d prefer to create, and different life obligations that may’t be ignored for lengthy. We really feel fortunate to now have employed two of our artist buddies part-time to our workforce, to focus totally on serving to us in wholesale success with Doris coordinating.


What’s your most well-liked medium?

Paper! Paper is so versatile and stuffed with prospects. Placing a pen to paper can result in the creation of infinite outcomes! – a doodle, a map, instructions to a brand new vacation spot, plans for the long run, an illustration, a blueprint, a poem, and naturally a letter to a beloved one.

E-mail has its place on the earth, however snail mail is communication on a tactile stage. We love being in an business that encourages individuals to cease and take time to achieve out in such a means that lets the opposite particular person know you’ve taken a pause within the blur of the day in and time out to consider them. They will really feel the care you’ve despatched embedded within the weight and texture of the paper they bodily maintain of their arms. That effort to pen down your ideas for them just isn’t taken without any consideration. While you do take time to make that connection, you notice that little bit of effort (or loads relying on the kind of author you might be!) could make a big effect in somebody’s day and yours. It’s magic. We’ve at all times believed and nonetheless firmly consider snail mail is the very best mail.

We do love exploring and creating in different mediums, like enamel pins, and now a favourite – washi tape (historically paper tape), and one in every of our goals for ourselves as creatives is to proceed constructing a extra intentional sense of play and experimentation. For one, we might like to carve out time to take extra courses to proceed to be taught to create with Papier Mâché (we beloved the category we took with LA artist Kim Baise), and paper clay – all additionally paper!

What does your inventive course of appear to be?

Our inventive course of is fluid and revolves round our ideas. At occasions we construct ideas round new design components we’re excited to include be it a brand new foil colour or a method new to the road (i.e. embossing, debossing), or a group that may be constructed round a theme, for instance – our tradeshow sales space ideas. As soon as a card idea has been moved into the “Let’s Make It Occur” listing, Alice usually discover herself researching pictures of animals doing humorous issues (normally for the idea, however generally to procrastinate as a result of it’s at all times just a little nerve-wracking to start a design).

Our card designs have a tendency to start with a hand sketch in ink and are then taken into Photoshop or Illustrator (or each!). Subsequent, Alice provides within the copy and work out the location of textual content and illustrations. She by no means correctly went to artwork faculty, so what she does is a mishmash of strategies and tips she realized on the job studying to flat sketch swimwear at her 2nd job out of school and in artwork courses she took after work whereas she was nonetheless in advertising and marketing.

The primary take a look at print is at all times very thrilling – she will get an thought of the place the colours/ tones fall and test the spacing and composition because it lives on the bodily area of the cardboard. Then comes extra tweaking. Doris is consulted at this stage. When the designs are finalized, they go to our native printers and subsequent comes the proofs! At this important level, Alice checks to see if we have to make any corrections/notes for printing. Ideally, we don’t, and it strikes into manufacturing.

With every part we do for ILOOTPAPERIE, from our product and packaging design to buy window and craft present show designs (and even portray our first mural at our first NSS sales space), there’s a sturdy aspect of improvisation and fixed problem-solving. We take what we all know and blend in a complete lot of analysis, trial and error, terror, and gumption to maintain going—it’s usually terrifying and thrilling all on the identical time.

What are you most pleased with as creators and card designers?

We’re pleased with our tenacity and problem-solving expertise to proceed to face numerous challenges that include being a creator and card maker that we couldn’t even start to anticipate once we began this journey nearly 13 years in the past. We strive laborious to recollect to rejoice our accomplishments and remind ourselves of them occasionally, as we by no means even dreamed of with the ability to work with so a lot of our companions we do now to have our items in outlets all over the world, and in locations – we’ve by no means been, or have an illustrated e-book all about Sisterhood (Sisters: Higher Along with Workman Publishing) in e-book and present shops – what a wild journey all of it continues to be!

We consider what continues to shine via in our playing cards and units us aside is how a lot enjoyable we have now once we are developing with our card designs, and the sincerity we pour into all we do. There are many earnest laughs and heartfelt feelings behind our ideas. Even the vetoed ideas are inclined to make no less than one in every of us giggle whereas we attempt to promote it to the opposite particular person. We purpose to have an excellent time with it and to by no means take any of it without any consideration and consider that that’s what makes our merchandise memorable. That this shared laughter and connection extends past simply the 2 of us is a present. We’re at all times delighted to seek out what speaks to us, speaks to others as properly – it is a sense of connection that conjures up us to maintain displaying up, the concept one thing we created may deliver a little bit of cheer or consolation to fellow kindred spirits regardless of the space that separates us.


Discover ILOOTPAPERIE’s Tomatoes Mom’s Day Card and Cool Dad Father’s Day Card at your native retailer or on-line at For extra inspiration and behind-the-scenes motion, comply with @ILOOTPAPERIE on IG.